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Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. “Risk mitigation and persistence are the main learnings from the case study,’’ says Vijaya Bhaskar Chowdhary, one of the students who worked on project.īusiness Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world.
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Finally, he decided to produce a movie in 2007. Later came stints with Suresh Babu Productions and UTV, where Mohan continued to operate like an entrepreneur within a corporate sphere. His business was severely undercapitalised and soon he and his partners ran into debt traps and the business collapsed. Later, he moved into the retail sector, which was unconventional in the 90s. It also related a story of ‘smart audacity’- about entrepreneurs not willing to give up in adverse conditions.Īn alumni of IIM-Ahmedabd, Mohan quit his first corporate job with Ranbaxy Laboratories and ventured into stock broking. The case study looked to Ashta Chamma to evaluate opportunity, resources, networks, marketing strategy etc. Five students, belonging to the last batch of the ISB, worked on the case study. The film would also be part of the entrepreneurship case study database of University of Western Ontario and other B-schools that network with ISB. It is in line with the centre’s mission to develop Indian case studies of international standard and to promote case studies specific to India and the emerging markets. This is the first case to be written and developed with the support of the Case Development Centre at the ISB. This was the main advertising and marketing channel for the movie. Mohan also launched an online game on, a movie-related portal. The film with no big cast, except for the novel storyline revolving around a girl obsessed with Tollywood actor Mahesh Babu, went on to make Rs 10 crore at the box office. In business circles, this kind of budgeting is a good job done considering the size of the project and the number of people involved. Mohan made a shoestring budget of Rs 1.5 crore for the movie and overran it by Rs 10 lakh. “The movie is a good example of striking a balance between cost and risk assessment,’’ says Rajesh Chakrabarti, assistant professor (finance) at the ISB. Ram Mohan was in the audience when the study was took up for discussion. Last week, Ramakrishna Velamuri, a visiting associate professor of entrepreneurship at the ISB, taught ‘Ashta Chamma- The biggest small movie ever made’ to 280 students.